First, some ground rules: let’s keep politics out of this one. Anyone who has an educated head on their shoulders should know that Black Friday has nothing to do with politics or capitalism anyway.
Even the origin of the term “black friday” has nothing to do with the corporate world. It has everything to do with a mob mentality that’s generated by an “event” and further fueled by the majority of us on the outside who stare at the madness with shock-and-awe.
That’s right kids, we are the problem. All of us who shoot the iPhone videos and post them on youtube and rake up the views and the likes and/or dislikes and throw our opinions around on how screwed up humanity is, etc, etc. We are giving the event at least half the reputation it currently has.
Anyone who has done even a basic Google search into the whole phenomenon will find that the claim that Black Friday being the biggest shopping day of the holiday season is a myth. The amount of shoppers that crash through Walmart’s front doors pales in comparison to the amount of shoppers that litter every store in the last weekend before Christmas.
Black Friday is Insane Central until you compare it with the full-picture reality of the holiday season. Once that little bit of objectivity is acquired it makes it much easier to understand how much hyped up bull it really is sprinkeld with a few stories of violent incidents here and there. Use that recipe on any event and you can turn anything into a Black Friday: the Superbowl! The Olympics!…Yanni!
Please let’s perhaps lead by example and be civilized and rational about this. I guarantee that Black Friday would be nowhere near as big of a deal if we didn’t do so much advertising for it. I’m sure the profit margins of major corporate outlets involved as well as the economy at large will survive without our generous help.
Much love,
Zen Politics
“Even Friday Is Not So Black” – Published December 1, 2013
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